Ericsson
Number of pages:
16
ABSTRACT:
This 16 page paper looks at the marketing of Ericsson when they developed a global marketing campaign in 1998. The paper examines how and why this was undertaken, the benefits and the problems and consider the short and long term implications with reference to international marketing theory. The bibliography cites 9 sources.
FILE NAME:
File: TS14_TEericson.rtf
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